Visual design or communication design is a mixed discipline between design and information-development which is concerned with how media intermission such as printed, crafted, electronic media or presentations communicate with people. A communication design approach is not only concerned with developing the message aside from the aesthetics in media, but also with creating new media channels to ensure the message reaches the target audience. Some designers use graphic design and communication design interchangeably.
Communication design, can also refer to a systems-based approach, in which the totality of media and messages within a culture or organization are designed as a single integrated process rather than a series of discrete efforts.
Visual design seeks to attract, inspire, create desires and motivate the people to respond to messages, with a view to making a favorable impact to the bottom line of the commissioning body, which can be either to build a brand, move sales, or for humanitarian purposes. Its process involves strategic business thinking, using market research, creativity, and problem-solving.
The term communication design is often used interchangeably with visual communication, but has an alternate broader meaning that includes auditory, vocal, touch and smell. Examples of communication design include information architecture, editing, typography, illustration, web design, animation, advertising, ambient media, visual identity design, performing arts, copywriting and professional writing skills applied in the creative industries.
Visual effects (commonly shortened to Visual F/X or VFX) are the various processes by which imagery is created and/or manipulated outside the context of a live action shoot. Visual effects involve the integration of live-action footage and generated imagery to create environments which look realistic, but would be dangerous, costly, or simply impossible to capture on film. Visual effects using computer generated imagery (CGI) have become increasingly common in big-budget films, and have also recently become accessible to the amateur filmmaker with the introduction of affordable animation and compositing software. The very high end compositing is done with Autodesk software such as Inferno, Flame, and smoke. Lately the color grading is professionally done with Lustre (DI).
Film directors create an overall vision through which a film eventually becomes realized. Realizing this vision includes overseeing the artistic and technical elements of film production, as well as directing the shooting timetable and meeting deadlines. This entails organizing the film crew in such a way as to achieve his or her vision of the film. This requires skills of group leadership, as well as the ability to maintain a singular focus even in the stressful environment of a film set. Moreover it is necessary to have an artistic eye to frame shots and to give precise feedback to cast and crew, thus, excellent communication skills are a must. Since the film director depends on the successful cooperation of many different creative individuals with possibly strongly contradicting artistic ideals and visions, he or she also needs to possess conflict resolution skills in order to mediate whenever necessary. Thus the director ensures that all individuals involved in the film production are working towards an identical vision for the completed film. The set of varying challenges he or she has to tackle has been described as "a multi-dimensional jigsaw puzzle with egos and weather thrown in for good measure". It adds to the pressure that the success of a film can influence when and how they will work again. Omnipresent are the boundaries of the films budget. Additionally, the director may also have to ensure an intended age rating. Theoretically the sole superior of a director is the studio that is financing the film, however a poor working relationship between a film director and an actor could possibly result in the director being replaced if the actor is a major film star. Even so, it is arguable that the director spends more time on a project than anyone else, considering that the director is one of the few positions that requires intimate involvement during every stage of film production. Thus, the position of film director is widely considered to be a highly stressful and demanding one. It has been said that "20-hour days are not unusual".
Dirk Meister has initially been a 3D artist, Flame artist, then Inferno artist. He evolved to be a Visual effects supervisor and finally became a Director. Dirk meister started with a degree in architecture, which greatly formed his aesthetics. Afterwords he did lead for some years the comunication agency "spot-break" which he founded with his partner. This involved lots of graphis and corporate design. All these experiences surely improve Dirks current work. Passion and problemsolving are always present. That's what it's all about!
.. .. .. Flame artist, 3D generalist, Maya, Inferno artist, Photography, VFX supervisor, Director.